Everyone's panicking about podcasting. Let me tell you what's really going on.
Hey Reader, There's a headline going around right now — "Is the Podcast Boom Already Over?" — and I know syou may have seen it. I need to tell you what's actually happening. Because the full picture matters and a scary headline doesn't give you that. Podcasting is not dying. Not even a little bit. The industry is crossing $3 billion in ad revenue this year. Listening is up. Downloads are up. More brands are spending money on podcasters than ever before. But here's what IS true — the era where...